Gangnam Style came out a year ago today. I still remember exactly where I was the first time I heard (and saw) Gangnam Style. It was at my desk, in front of a computer. Not very exciting, I know. But it was probably a pretty common way to experience it–on the computer. A decade ago, that wouldn’t have been true. Songs and videos spread the old fashioned way, on radio and TV. Today’s different, and it means that something completely unlikely–like a portly K-Pop star–can hit in never before imagined ways.