In 1996, alternative rock died a messy, forgettable death

I’m glad that I’m not the only one who wondered by we still referred to the genre as “alternative” when it wasn’t really “alternative” any more, and hadn’t been for several years by the late 1990s. It stank of a lack of imagination and a general disdain for the English language–all for the sake of marketing.

1996 was also the year that this so-called “alternative” music began to produce plenty of its own versions of The Wonders, playing equally disposable songs that sounded like facsimiles bleeding in from some alternate universe.

Source: In 1996, alternative rock died a messy, forgettable death · For Our Consideration · The A.V. Club

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