1st American Rental: “$1 A Day” (circa 1992)

Want it? Rent it! Get it!

Apparently, business was booming in the late 1980s and early 1990s, because they had 17 metro Atlanta locations AND a 24-hour manned telephone line! Who bought furniture, electronics, or appliances–sight-unseen–over the phone, we may never know. These RTO commercials (1st American, Easy Rental, Remco, etc.) were a staple of Atlanta television’s advertising revenue during my childhood, and were probably indicative of the socioeconomic climate of the time (“Having trouble keeping up with the Joneses?” and “Can’t afford it? Don’t buy; rent!”)

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