I was listening to Real Radio 105.3 yesterday, and at 10:00am, I heard what I thought was the opening to Pink Floyd’s Dark Side of The Moon. The steady heartbeat never gave way to any clattering or even a recognized vocal personality. Instead, some electronic explosion encompassed my stereo:
“Atlanta! Ya no se la egual!” (Atlanta, you know no equal!)
“Vive la differencia!” (Experience the difference!)
“Viva ciento cinco punto tres.” (Viva 105.3)
I thought it was a hoax, but I double-checked with ClearChannel, who issued a statement declaring their intention to open new doors to a Spanish-language format in some of their markets; the first being Atlanta with Viva 105.3 (WWVA-FM) and Viva 105.1 (WVWA-FM). Seems a little ludicrous to simulcast on two frequencies–especially when they’re so close together.
Atlanta radio now, officially, sucks. I have been a long-time fan, but I am forced to keep my presets on 96.1 FM until I can secure an alternative.
Guess I have to move back to Athens to get some decent stations.
Viva Owl Radio (WKSU-FM)