The Highly Unusual Company Behind Sriracha, The World’s Coolest Hot Sauce

Who doesn’t love Rooster Sauce?

If David Tran were a more conventional CEO, he would be a fixture at conferences, a darling of magazine profiles, and a subject of case studies in the Harvard Business Review. Sriracha hot sauce, made by Huy Fong Foods, which Tran founded 33 years ago in Los Angeles, is one of the coolest brands in town.

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