This is positively the best thing ever written.
For anyone with insomnia in the New York metro area, the ads have become ubiquitous: three middle-aged men dressed in cornflower blue lab coats, holding mysterious technical equipment, and offering the owners of haunted houses (or haunted anything, really) their unique ghost capture and removal services.
I first saw one after falling asleep to the dulcet drawl of Charles Rose on “CBS News Nightwatch.” The spot feels like a parody of those local commercials starring used car salesman and “crazy” warehouse owners. It ends with the team pointing their fingers at the camera, like Uncle Sam in an army recruitment poster, and shouting flatly over the din of passing traffic, “We’re ready to believe you!”
You may know of these men already. They’re the Ghostbusters.