How Nintendo Conquered Manhattan in 1985

A slow rollout of the Nintendo Entertainment System (NES), Lowry figured, could work. If retailers and consumers were exposed to the game play and ad copy was worded to avoid direct comparison to the market losers, they might have a chance. Houston would be a good place to start. Or Nashville. Someplace, Lowry says, where “if we made a mistake, it wouldn’t have destroyed things. We could figure it out.”

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