Worse, that filtering algorithm has increasingly turned into a pay-for-play system from news organizations. Want more people to see your content? Then “boost” your posts by shelling out some money. This already has turned Facebook into something of a two-tiered content sharing system, where the rich will inevitably see their stories go “viral” (if you can even call it that) much faster than will the poor. This inequality gap will only be exacerbated as more news organizations move over to publishing directly and the pressure—whether it be overt or implied—on those holding out increases.