Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web

I’m okay with noninvasive, low-bandwidth, non-tracking ads, but in their quest for higher revenues, user experience has dwindled thanks to the pervasive nature of targeted advertising. Ad blockers level the playing field somewhat, and could be considered a market “protest” reaction to intolerable prices–much like what Napster et al. was to the music industry.

The web has been dying for years, starting with Geocities’ demise and spiraling through MySpace and Facebook into the ultra-commercialised hellscape that it is now. The Internet is suburbia, and we are to blame.

You might think the conversation about ad blocking is about the user experience of news, but what we’re really talking about is money and power in Silicon Valley. And titanic battles between large companies with lots of money and power tend to have a lot of collateral damage.

Source: Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web | The Verge

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