Mossberg: The real trouble with web ads

It’s all about user experience: Stop the invasive bullshit, speed up loading times, and don’t give the user a reason to block the ads in the first place!

Lately, there’s been an uproar over web advertising. Ever since Apple made ad-blocking on the mobile web much easier a couple of weeks ago in its latest version of iOS, there’s been a deluge of commentary about online ads, pros and cons.

Source: Mossberg: The real trouble with web ads | The Verge

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