I have long spoken and written about the problems with the “walled garden” approach of social media companies. The danger lies in depending on a single platform that you do not own, and relinquishing ownership of your materials to the platform for the financial gain of its owners. Take control, folks! Own your data! Keep an eye on this space for more projects aimed at democratizing social media. My goal is that, with a minimum of effort and learning, you too can claim your own space much like we had back in the heyday of the personal web site.
This was the business model of Compuserve. And AOL. And then a little thing called The Internet got popular for a minute in the mid 1990s, and that plan suddenly didn’t work out so well for those captains of industry.