It’s already expensive, and the scene is fractured between the “sport” surfers and the “soul” surfers (I’m in the latter category), creating a fairly high barrier to entry to the uninitiated. Mainstream popularity could be the best–or worst–thing to happen to surfing. When sports are injected with a lot of money and interest, they tend to spoil. Just look at NASCAR.
Surfing has been added to the list of sports competed in at the Olympic Games. Despite the PR puff, the reality for surfers is there’s nothing to celebrate.