North Georgia never had to worry about affordable flooring when one could buy factory-direct from Carpets of Dalton. Remember when the CoD sign was the ONLY “big sign” on I-75 North? It was a sort of waypoint signifying more-or-less halfway to Chattanooga, from my childhood memory.

Then there’s Atlanta Braves announcer Don Sutton walking us through the unbelievable Seven Football Fields of Savings, under the Big Sign in Dalton, Georgia.