The gentlemen behind the bestseller Freakonomics series are at it again–this time with a collection of stories and studies to subvert “conventional wisdom” and encourage the reader to think “like a freak”. The titular freak, in this case, is one who looks at the world from the lens of an outsider. The freak is a data-driven student of human weakness that can understand that our most common sense understandings are inherently flawed and the best course might actually be the obvious one! The freak isn’t necessarily successful (in a monetary sense), but the freak is usually happier and more satisfied with life–unencumbered by the stigma of social pressures.
The freak doesn’t necessarily lead a better life, but certainly a more interesting one!
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